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If you’ve been eyeing azelaic acid but can’t decide between The Ordinary Azelaic Acid Suspension 10% and Naturium’s Azelaic Acid Emulsion 10%, you’re not alone. Both are buzzy, affordable ways to tackle redness, texture, and dullness — but their formulas and feel couldn’t be more different. Our The Ordinary Azelaic Acid vs Naturium Azelaic Acid review will settle the debate on which is best.
Here’s the quick verdict: The Ordinary is your no-frills, affordable staple with maximum potency. Naturium brings in a more sophisticated, elegant emulsion that hydrates and layers beautifully — at a slightly higher price.
Why this matters: a product’s texture and supporting ingredients often decide if you’ll love it enough to use it consistently, which is what actually drives results.
The Ordinary Azelaic Acid vs Naturium Azelaic Acid: Comparison Table
| Feature | The Ordinary Azelaic Acid | Naturium Azelaic Acid |
|---|---|---|
 |  | |
| Best for | Budget skincare lovers | Skincare enthusiasts who want elegance + extras |
| Formula | 10% azelaic acid suspension | 10% azelaic acid emulsion + niacinamide + hydrators |
| Texture | Thick, sometimes gritty | Creamy, lightweight emulsion |
| Irritation Risk | Higher (minimal soothing) | Lower (built-in hydration + niacinamide) |
| Daily Use Comfort | Functional but not enjoyable | Smooth, elegant, easy layering |
| Price |  | |
Naturium Azelaic Acid vs The Ordinary Azelaic Acid: Design & Usability
The Ordinary: A silicone-based suspension that feels thick and can lean a little gritty. The minimalist packaging is instantly recognizable, and the tube is practical — but the texture is divisive. Some call it “straightforward,” others find it heavy under makeup.
Naturium: Think silky cream-serum in a pump bottle. It applies smoothly, absorbs quickly, and feels like skincare you’d be happy to layer morning or night. The packaging is sleek and modern, reflecting Naturium’s more luxe drugstore vibe.
👉 Verdict: If you want barebones functionality, The Ordinary fits. If you care about how a formula feels and looks on skin, Naturium makes it easier to fall in love.
Performance & Features
The Ordinary: Delivers a straight 10% azelaic acid punch, perfect for fading hyperpigmentation and calming acne-related redness. But it’s a solo act — no extras to help with irritation or hydration. Some users report pilling if layered under heavier creams or sunscreens.
Naturium: Same 10% concentration, but combined with niacinamide, coffee seed extract, and hydrators. This makes it gentler, more versatile, and less likely to clash in your routine. You’re not just getting azelaic acid — you’re getting a full support cast of brighteners and soothers.
👉 Verdict: Both target discoloration and redness effectively, but Naturium’s extras give it a smoother, more forgiving edge.
Ease of Maintenance & Longevity
The Ordinary: Affordable, easy to repurchase, and great if you like mixing and matching products to build your own routine. But you’ll probably need to pair it with a separate hydrating serum or cream.
Naturium: Slightly pricier, but doubles as a treatment and lightweight moisturizer for some. The elegant texture means you’re more likely to actually use it daily without frustration.
👉 Verdict: The Ordinary is functional and budget-friendly. Naturium is easier to maintain as a daily habit thanks to its “skincare as pleasure” approach.
Pros and Cons
The Ordinary Azelaic Acid Suspension 10%
Pros
- Super affordable
- Potent 10% concentration
- Minimalist formula (no fragrance, no frills)
Cons
- Gritty texture isn’t for everyone
- Can pill when layered
- No added hydration or soothing ingredients
Naturium Azelaic Acid Emulsion 10%
Pros
- Creamy, smooth texture
- Added niacinamide + hydrators for extra brightening and barrier support
- Pump packaging = mess-free and luxe feel
- Plays nicely with most routines
Cons
- More expensive than The Ordinary
- More complex formula means possible sensitivity to added ingredients
- Not as “barebones” for minimalists who want only azelaic acid
Major Differences
Here’s what actually sets them apart:
- Texture: The Ordinary feels heavier and sometimes gritty; Naturium is silky and smooth.
- Formula Philosophy: The Ordinary = pure active, minimal base. Naturium = active + supporting cast.
- Skin Compatibility: The Ordinary suits tougher, less sensitive skin. Naturium suits those who want comfort and versatility.
- Routine Fit: The Ordinary is for mixers and minimalists. Naturium is for those who want one product to multitask.
Analogy time: The Ordinary is like a plain black coffee — strong, no extras, gets the job done. Naturium is like a latte with oat milk — smoother, more enjoyable, and easier to drink daily.
FAQs
Is Naturium stronger than The Ordinary?
No — both contain 10% azelaic acid. The difference is in the supporting ingredients and texture.
Which is better for layering under makeup?
Naturium’s smoother emulsion layers far better under foundation and sunscreen. The Ordinary can sometimes pill.
Can I use these if I have sensitive skin?
Naturium is generally the safer bet for sensitive or redness-prone skin because of its added soothing ingredients.
Which fades hyperpigmentation faster?
Both have the same concentration, so results are similar. The difference lies in consistency — whichever you use more regularly will give faster results.
Can I alternate between them?
There’s no need. Choose the one that fits your routine best and stick with it for consistent results.
Bottom Line
If you’re after affordability and simplicity, The Ordinary Azelaic Acid Suspension 10% is a straightforward pick. But if you want skincare that feels luxurious, layers beautifully, and gives extra support, Naturium Azelaic Acid Emulsion 10% is the one you’ll actually look forward to using.
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About the Author
LuxuryShimmer delivers expert skincare comparisons and beauty deep dives. From cult classics to new launches, we decode the formulas so you know exactly what’s worth your time — and your skin.